Saxo Strengthens Communications and Marketing Functions with Two London Hires

Saxo Markets UK, one of the leading providers of Multi-Asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Read this Term trading services, announced today that the company has appointed Harry Leyburn as Digital Engagement Manager and Anaam Raza, former Research Digital Editor at ING, as Head of UK Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term & PR.

According to an official announcement shared with Finance Magnates, Raza and Leyburn have joined the UK business of Saxo Bank to enhance its communication and marketing functions. The new hires will be based in London.

Raza has more than 10 years of experience in content and economic research. In her latest role, she worked as a Research Digital Editor at ING, a pioneer in digital banking. On the other hand, Leyburn has extensive experience in international financial markets. In his previous roles, the newly appointed Digital Engagement Manager at Saxo Markets UK spent more than 7 years at IG.

Commenting on the latest appointments, Charles White-Thomson, CEO of Saxo Markets, said: “I am delighted to welcome Harry and Anaam to Saxo Markets. Their diverse skillset and backgrounds will help craft, educate and deliver inspiring content, working closely alongside our talented in-house global markets strategist team, SaxoStrats.”

At the global level, Raza will report to Marcel Kleiner, Head of Go-To-Market and Leyburn will report to Eric Kreuger, Global Head of Digital Engagement & Client Services. Saxo mentioned that both of the new hires will additionally report to Saxo Markets UK’s CEO, Charles White-Thomson.

Content and Education

In the recent press release, Saxo highlighted that the company is focusing on the efficient delivery of content to clients amid a surge in demand from retail investors.

“The appointments are testament to our strong commitment to the UK and our desire to deliver a differentiated service for our clients who are increasingly sophisticated investors looking to add more gears to their portfolios. This is also in line with our commitment to bring more investor education to the market amid growing interest from a new cohort of investors,” Charles added.