Tools for Brokers, a provider of technologies in the trading industry, has promoted Vahab Hasiri as the Head of Business Development of the Middle East and North Africa (MENA), thus sharpening its focus in the region.
According to the press release shared with Finance Magnates, Hasiri will be responsible for strengthening the Tools for Brokers’ position and brand in the region. He will work closely with the company’s sales and marketing team.
“As the Head of Business Development MENA, my main focus will be on designing and implementing new business development strategies to establish long-term partnerships and to expand TFB’s presence in the Middle East & North Africa region further,” Hasiri said in a statement.
Move into MENA
The appointment came when the company is making a strategic move into the MENA region. It is eying to expand the Trade Processor liquidity bridge customer base in the region over 2022.
Before taking up the new role, he was a Senior Sales Executive with Tools for Brokers, based in Cyprus. He joined the company as a Sales Manager in November 2017. Moreover, he started his professional career with Pasargad Insurance as a Sales and Marketing Representative, according to his Linkedin profile.
“He is one of the hardest working managers in Tools for Brokers, and since joining the company in 2017, Vahab played a major role in expanding the company’s presence in the Middle East and developed strong relationships with many clients and partners,” Ivan Egorov, the Global Head of Sales at Tools for Brokers, said. Furthermore, Egorov was promoted to the leadership role earlier this month.