Christian Frahm’s United Fintech has entered the Asia Pacific market with the latest appointment of Cameron Booth as the Head of APAC. He is based in Singapore and has already joined the company.
“Strategically growing our physical footprint across the US, Europe, and now Singapore, gives us the power and presence to deliver a truly global offering to our clients,” said Frahm, the Founder and CEO of United Fintech.
“While the world has become more used to a hybrid way of working, having key experts on the ground in the main financial services hubs across the world is critical to delivering the value our clients have come to expect from us.”
Booth will work closely with the firm’s sales team in London and report to the company’s Head of Sales, Tom Robinson. His responsibilities at United Fintech will be to drive the company’s growth by helping it scale and distribute products and services to clients.
An Expert
Booth came in as an expert in the Asian financial market. He has extensive experience in the Singapore market and also the global financial services space.
He joined United Fintech from Barclays Investment Bank, where he spent the last 16 years and eight months of his career. He joined the bank in March 2006 as an Assistant Vice President of eFX Sales in Continental Europe. Later, he was promoted to Vice President of eFX Sales in South Asia and held the same role for Australia and New Zealand. He parted with the banking giant as the Director and Head of E-FICC Sales non-Japan Asia.
“I’m thrilled to join the United Fintech team at this exciting point of the company’s global expansion, and to work with such an impressive and talented group of people,” Booth said in a statement.
“Christian and the senior management team share a phenomenal vision and energy to connect financial institutions with innovative fintechs to thrive in the fast-changing capital markets space globally. This is one of the most exciting regions at the forefront of technological innovation in financial markets and I’m looking forward to helping our clients grow and thrive.”
Making a Mark in the Fintech Space
Frahm established United Fintech in November 2020. The company aims to acquire stakes in small and mid-sized startups to scale them over five years. It has built an impressive portfolio by acquiring stakes in NetDania, TTMzero, FairXchange and Athena Systems.
Meanwhile, the company is aggressively expanding its geographical footprint. Earlier this year, it established a new office in Madrid led by Erik Nordahl.
United Fintech is further strengthening its team with aggressive hiring, especially in sales. Recently, it onboarded Chris Codo as a Senior Relationship Manager and Raj Rathor as Head of Sales for EMEA at its portfolio company, Athena Systems. In addition, it has added George Govier and Jeremey Gzaiel to the sales team recently.
