AssetsFX, an offshore contracts for differences (CFDs) broker, is tapping into the Middle Eastern market with its latest hire, Waleed Salah as the Head of Sales for the MENA region.
According to his Linkedin profile, Salah joined the broker earlier this month and is based in Egypt.
A Strong Background Working in the Middle East
Salah comes with extensive financial service industry experience. He has worked for several well-known retail brokerage brands and helped them in strengthening their Middle East business, making him an expert in the region.
He joined AssetsFX from OxSecurities, an ASIC -regulated brokerage, where he was the Head of Sales for the MENA region for four months. Additionally, he held similar roles at Valuetrades, another forex and CFDs broker, for less than a year.
Salah’s experience and exposure to the Arabic-speaking retail trading market make him a desired candidate for international brokers for penetrating the MENA market. On top of that, he had a short three-month-long stint with BlackBull Markets as the Head of its Arabic Office.
He entered the retail trading industry in 2008 as a Customer Service Representative. In addition, he worked with brands like FBS, RoboForex, and USGFX, which stumped into troubles with regulatory setbacks.
Apart from working with established FX brands, Salah also ran an educational platform around retail trading, according to his Linkedin profile.
AssetsFX is registered in St. Vincent and the Grenadines, offering trading services with forex and CFDs of indices, commodities and cryptocurrencies.
Meanwhile, several international forex brokers are strengthening their presence in the MENA region, many with new hires and some establishing physical presence. Most recently, Cyprus and Germany-regulated GBE Brokers opened a representative office in Dubai.
