Zenfinex, the FX/CFDs broker, announced the appointment of Amer Zino as the Head of Sales for the Middle East and North Africa (MENA), thus bolstering its presence in the region. The new appointment came after the broker's MENA CEO, Michel Chabbouh, handed in his resignation last February.

Zenfinex Hires Amer Zino

According to the press release shared with Finance Magnates, Zino will be responsible for handling all commercial and business development operations of Zenfinex in the MENA region.

"We are very excited to have Amer join the team, with his primary focus being on heading up sales and business development in the MENA region," said Nick Cooke, the Founder of Zenfinex.

"He has fantastic experience and knowledge of the region that can only help us build on the solid foundations we have already built. We are optimistic about the potential that the MENA region holds for financial services providers, and we are dedicated to providing resources for continuous growth."

Indeed, Zino brings about 12 years of experience working with various broker brands. He joined Zenfinex from the Dubai offices of Equiti Group where he spent six years, first as Vice President of Partnerships for Sales and then as a Regional Sales manager.

He entered the industry with a role with Alpari and then joined the Saudi Arabia offices of FX/CFDs broker Axi (previously AxiTrader).

The MENA Push

Zenfinex was established in 2017 and operates as a boutique broker. In addition, it gained a Dubai Financial Services Authority (DFSA) license, cementing its regional position. On top of that, the broker holds regulatory permission in the United States, Seychelles, and the central bank of Sierra Leone.

"It is evident that Zenfinex is working very hard to expand its professional and institutional offerings across the MENA region. I look forward to this journey and to building on Zenfinex's commitment to consistency and to prioritizing the needs of our traders," Zino said.

Meanwhile, Michel Chabbouh, who joined Zenfinex last year as the MENA CEO, departed last month, stated: "My mission is now accomplished."

The broker is also growing in other markets. Its UK subsidiary recorded a revenue jump of 1,281 percent in 2021. However, its losses mounted to £1.7 million due to increased administrative costs, primarily because it "invested in people and infrastructure to support future growth."