Zenus Bank Appoints John Woods as Chief Marketing Officer

Puerto Rico-based challenger bank Zenus Bank announced on Wednesday the appointment of John Woods to the newly created role of chief Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term officer.

Zenus bank was awarded a license by US regulatory authorities in August 2019, Finance Magnates reported at the time.

Woods will be based in London and oversee global marketing strategy, advertising, sponsorship, customer Acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term and the launch of the new digital bank.

“John’s international marketing expertise with financial services and his deep understanding of our products will be a great combination for Zenus,” said Mushegh Tovmasyan, chairman and founder of Zenus Bank. “I have had the pleasure to work with John in the past and thrilled for him to be joining our executive team to lead the Bank’s much anticipated launch. The timing could not be any better.”

A wealth of industry experience

Woods brings extensive experience in marketing and driving accelerated business growth to his new role.

After having held numerous senior roles at Barclays Bank and successfully re-launching their online business bank, Woods moved into FX trading, leading CMC Markets through a digital transformation for their successful FTSE250 IPO. More recently he has led Samsung’s European digital operations and assisted Bain Capital in the separation and launch of a new business, Zellis (The UK’s largest payroll provider).

“I’m thrilled to be joining Zenus Bank at this exciting time. Having experienced the frustrations of international banking for both retail and corporate customers I believe the Zenus offering will provide financial security, inclusion and independence to millions. The cutting-edge combination of AI, ML and banking technology will also make it a fantastic customer experience,” Woods said.