Rightlander, a company specializing in affiliate compliance and partner monitoring solutions, has appointed Sarafina Wolde Gabriel as its new Chief Executive Officer (CEO). Wolde Gabriel brings over 19 years of experience in digital marketing and affiliate compliance. She previously served as Rightlander's Chief Strategy Officer.

Rightlander Announces New CEO

During her tenure as Chief Strategy Officer, Wolde Gabriel played a key role in the company's growth and market expansion. She was involved in developing the company's product offerings and building important partnerships.

Wolde Gabriel commented: "I am honoured to take on the role of CEO at such an exciting time for Rightlander. I look forward to working with our talented team to build on our successes and drive further innovation in our solutions. Together, we will continue to support our clients in navigating the complexities of affiliate compliance and achieving their business goals."

Recently, she wrote an article for Finance Magnates about the EU’s upcoming Markets in Crypto Assets (MiCA) regulation, which introduces new compliance and transparency requirements for the crypto industry starting in 2024.

From GeoComply to Rightlander

Before joining Rightlander, Wolde Gabriel worked at GeoComply as Senior Director of Global Markets from January 2022 to March 2023. There, she focused on expanding products and services in international markets, establishing relationships with industry contacts in fraud and compliance , and representing the company at major industry events.

Prior to GeoComply, Wolde Gabriel was with Income Access, a Paysafe company, for nearly 18 years. She served as VP Strategy from September 2016 to January 2022, where she led strategic planning and company growth efforts.

She was also Chief Marketing Officer from April 2012 to January 2022, overseeing marketing strategy and corporate branding. Her earlier role was Director of Marketing from January 2009 to September 2012, where she was responsible for developing affiliate marketing strategies.