Spotware Systems Limited, a Cyprus-based forex CFD trading and spread betting platform, has announced the appointment of Aris Christoforou as the company’s Head of Marketing, effective immediately. In his role, Christoforou will be responsible for driving the firm’s ambitious business growth and effective implementation of its consumer-led marketing strategy and goals, while continuing to spearhead client growth and development.
Christoforou brings over 10 years of experience from previous positions in marketing management and customer engagement at major global technology firms based in Cyprus. Most recently, Christoforou served as the CEO of Nutriapptech, a CRM software and mobile firm serving the needs of professional dietitians and nutritionists across the globe. Before that, he worked at AAATrade Ltd, an investment firm and liquidity provider, as a Marketing Manager. Prior to AAATrade, Christoforou served as a Marketing Executive at PrimeXM, a major financial technology provider. Before that, he started off his career as a Marketing Assistant at Signature Custom Designs, a dealer of motorcycle parts, where he was promoted to serve as a Marketing Manager for the company.
Christoforou's expertise in digital marketing, strategy development, team leadership and commercial planning will help him in his new role where he will be in charge of developing and delivering marketing strategies to accelerate Spotware's global and Cyprus growth.
Christoforou holds a Bachelor's degree in Business Administration in Public Relations and Advertising from the European University of Cyprus.
Unlocking Opportunities for FX and CFD Brokers
Recently, Spotware Systems lost a veteran executive who left the company to establish his own broker business. Last month, Alexander Geralis left his position at Spotware Systems in order to launch a forex and contracts for difference (CFDs) fintech firm, Finthentic, to provide brokerage advisory service to other firms.
However, Christoforou’s appointment is consistent with the company’s commitment to expand the quality of its services and products of FX trading and management solutions for traders, brokers, and banks. Recently, Spotware upgraded its Ctrader web 4.2 to enable Forex and CFD brokers to provide efficient and complete trading platform solutions for their traders.
Launched in 2010, Spotware introduced a new standard in spot FX and commodities and opened the door to transparent trading for millions of traders across the world. The company has continued to offer its trading suite to improve trade execution speed and success rates of its clients.
