Squared Financial Group has appointed Andreas Lazarou, an industry veteran with 20 years of experience in marketing, communications and business development, as its new Chief Commercial Officer.
The Europe-headquartered broker in a statement released on Wednesday stated that Lazarou’s appointment helps to strengthen its business planning and development.
Squared Financial noted that Lazarou will spearhead its business development and marketing activities. The firm also believes that Lazarou’s love for marketing trends will help its business to expand and increase its sales volume. Additionally, this passion will help to grow Squared Financial's brand image and presence as well as maintain its online and offline reputation, the broker added.
“Lazarou's hire is another step in the Group's efforts to scale the business and become a one-stop shop for traders and investors around the world. The firm is in the process of revamping its website and updating its mobile trading apps,” Squared Financial explained.
Speaking about his appointment, Lazarou noted that he will work alongside his team to utilize Squared Financial’s existing structure “as a springboard to greater future success.”
Also speaking, Husam Al Kurdi, Squared Financial Group's CEO noted that Lazarou’s addition to the firm “will make a difference.” “Andreas's proven experience and strategic acumen driving growth and strengthening brand image is what we need here at Squared Financial,” he added.
International Expansion
Lazarou’s appointment comes three months after Squared Holding SA, the parent of Squared Financial, appointed Dirk van Daele as its new Group Chairman. van Daele was previously a Board Member and Non-Executive Chairman at the brokerage.
In June, Squared Financial announced that Georges Cohen, a prominent French businessman who co-founded the business, was returning after acquiring a 5% shareholding in the firm. “We are in a new phase of execution as our scale and size are being driven by demand. Georges wanted to return to the fold as he shares our vision,” Philippe Ghanem, the Co-Founder and Executive Chairman of Squared Finance said.
In March, the company introduced iQbyQi, an artificial intelligence that scans markets to provide potential opportunities and risks, to its retail traders. The development was made possible through the firm's partnership with Quant Insight.
Furthermore, the brokerage is working on expanding its business by including other financial services. Earlier in February, the broker launched a digital asset service in the United States and selected Daniel Skowronski as its CEO for digital assets.
