Taurex Promotes Industry Veteran Mark Sheng as Commercial Director

Monday, 06/05/2024 | 12:39 GMT by Jared Kirui

Previously, Sheng served as the Head of APAC for the forex and CFD brokerage firm.

He has also worked for notable brands such as Ec Markets, Trade Nation, OvalX, and ActivTrades.

Taurex, formerly known as Zenfinex, recently appointed Mark Sheng as Commercial Director. Previously, Sheng served as the Head of APAC for the forex and CFD brokerage firm. The industry veteran has worked for notable brands, including Ec Markets, where he was the Sales Director, and Trade Nation, where he was the Head of Chinese Desk.

Additionally, according to his LinkedIn profile, Sheng held the role of Head of Chinese Desk at OvalX for three years. He held a similar role at ActivTrades between 2012 and 2013. His appointment comes as Taurex prepares to launch a mobile trading app.

Rebranding and Leadership Changes

Last year, Zenfinex rebranded itself as Taurex, marking an important moment in the London-based brokerage firm's journey towards enabling traders to access new technology and tools. Taurex's CEO, Nick Cooke, emphasized the brand's commitment to providing robust trading solutions while acknowledging the evolving intersection of technology and trading.

Taurex has introduced a suite of tools to cater to traders at all levels, including a proprietary trading platform . Additionally, the firm features a global community that connects traders, offers mentorship, and provides educational resources.

Taurex's rebranding coincided with a change in leadership at Zenfinex, where Nick Cooke returned as CEO. Taurex's global expansion was further facilitated by partnerships with Acuity Trading and Trading Central to boost its offerings with data-driven insights and technical analysis expertise.

Taurex's Global Footprint

Founded in 2017, Taurex has rapidly expanded its presence in key regions worldwide, including Dubai, Vietnam, Cyprus, and Mexico. The company aims to extend its reach and online trading landscape through strategic partnerships and licensing agreements.

Meanwhile, Jeffrey Navarro, the Head of LATAM at Taurex, left the company last month. Navarro's tenure at Taurex was characterized by significant contributions to the firm's regional growth and market presence. Prior to his role at the firm, Navarro held key positions in leading financial institutions, including Tickmill and AxiCorp, where he refined his expertise in Latin American markets.

Meanwhile, Taurex concluded a Series B funding round last year, securing $15 million for expansion and innovation. Spearheaded by Oscar Hilt Tatum IV, this funding round highlighted investor confidence in Taurex's potential. The funds will reportedly support team expansion, regulatory compliance, and marketing efforts.