Vladimir Syrov announced today (Tuesday) on LinkedIn that he has started a new role as CEO and Co-Founder at Zeholding. He wrote: “I’m happy to share that I’m starting a new position as CEO and Co-Founder at Zeholding!”

From Trive CCO to CEO

Previously, Syrov was the Chief Commercial Officer at Trive International from January 2024 to October 2024. He led sales and marketing initiatives, managing to secure $5 million in net deposits. He was also responsible for legal matters, compliance, and building business partnerships.

Before that, he served as CEO at SuperForex, overseeing the company's establishment and operations for almost nine years. Syrov's earlier career also included a role as Chief Business Development Officer at InstaForex, where he worked for over six years.

Earlier, Trive announced that Sunny Lethyy joined the company as Head of Sales, as reported by Finance Magnates. Lethyy brought several years of experience in financial companies across different regions.

Before joining Trive, she worked as Director of Corporate Partnerships at an international financial company in Ho Chi Minh City, Vietnam, where she managed partner programs and corporate partnerships for eight months.

Trive South Africa Begins Onboarding

Trive South Africa has begun onboarding derivatives trading clients, marking its entry into the African financial market. Operating under a license from the Financial Sector Conduct Authority (FSCA), the company is led by Marius Grobler, formerly Trive’s COO in the MENA region.

The company offers MetaTrader 4 and 5 platforms and plans to introduce a copy trading feature, Trive Social, along with its proprietary platform. Grobler stated the company aims to become the leading choice for derivatives trading in the region.

A strategic partnership with Finalto SA, established in mid-July, enhances Trive's trading ecosystem and liquidity solutions. The company offers ZAR-denominated accounts with leverage up to 1000:1 and integrates local payment providers. Trive Financial Services Africa, based in Mauritius, focuses on B2B activities, processing up to $4 billion in monthly transactions.