Zenfinex, a London-headquartered forex and CFD broker, has appointed Christelle Haddad, a Senior Forex Support Executive at Amana Capital, as its Head of Customer Support for the Middle East and North Africa (MENA) region. The executive brings about eight years of experience to the role.
Haddad, who describes herself as an operation officer, left her Lebanon-based role at Amana Capital after seven years to take up the new position. The executive announced the new role on LinkedIn.
Before Amana Capital, the support professional was a Junior Sales Trader at Abu Dhabi-based AI Brooge Securities for over a year and a half. She also served as a Marketing and Sales Executive at Brooge Forex Broker for seven months in 2014.
Haddad holds a Master of Business Administration in Marketing from the Holy Spirit University of Kaslik. Moreover, she holds a Bachelor’s degree in Finance from the same institution.
Executive Moves at Zenfinex
Haddad’s appointment follows Zenfinex’s recent hiring of Alexandros Kritiotis as its Global Chief Operating Officer. Kritiotis now oversees Zenfinex’s operations across countries, including Cyprus, the United Kingdom, Lebanon and the United Arab Emirates (UAE).
At the start of the year, Zenfinex appointed Michel Chabbouh as its CEO for MENA and tasked him with running its operations in the UAE. The broker later hired Jeffrey Navarro as its new Head of Latin America.
Expansion Plan
Zenfinex, which operates with a Financial Conduct Authority license, has its eyes on expanding its brokerage business. In November last year, the UK-based broker applied for operation licenses in Duba and Seychelles, gaining the Seychelles license later in March 2022.
This is even as the broker saw a massive jump in its revenue for the fiscal year 2021. On the contrary, rising administrative costs deepened the broker’s losses which came in at £1.7 million during the period and is up from £514,198 in the prior year.
“The business sees a long-term future in the UK and as such has invested in people and infrastructure to support future growth; and this has seen the business increase its losses for the year,” Zenfinex wrote in its Companies House filing.
