Adyen, a global financial technology platform, has disclosed a collaboration with Vapiano, an Italian restaurant group, aimed at augmenting the customer experience.

Through this partnership, Adyen intends to bolster the checkout process at Vapiano by affording guests the ability to tailor their checkout experiences and avail themselves of mobile phone-based food orders using digital wallet payments.

Mobile Ordering Demand and Payment Options

The decision to embark on this collaboration stems from a pilot initiative undertaken at one of Vapiano’s London establishments, where analysis revealed that 80% of orders were executed through a mobile ordering platform accessed via customers’ phones.

This pilot emphasized a growing demand for expedited and streamlined ordering services, while concurrently underscoring the scarcity of payment options accessible to patrons.

Meanwhile, Adyen has partnered with Cotti Coffee, as Finance Magnates reported. The firm is extending the coffee chain's reach to Canada, Australia, Japan, Singapore, and the UAE. Cotti Coffee, known for its quality and affordability, celebrates its 7,000th store globally, expanding to 28 countries since its flagship opening in October 2022.

Initiative Addresses Payment Preferences

Adyen’s financial technology platform emerges as a facilitator for Vapiano to enrich its digital capacities, offering a pliable service framework and an expanded array of payment modalities. This initiative aligns with prevailing trends towards payment versatility.

As corroborated by recent consumer research conducted by Adyen, wherein 54% of respondents expressed potential willingness to abandon the checkout process if their preferred payment method is unavailable. Additionally, 27% of consumers indicated the cessation of carrying a physical wallet, further accentuating the shift towards digital payment preferences.