AstroPay Deepens European Sports Involvement with Tottenham Hotspur Deal

Friday, 18/08/2023 | 21:52 GMT by Solomon Oladipupo

The payments provider recently renewed its deal with Wolves Football Club.

Axi, CFI, TMGM and eToro, among others, have inked sports deals this year.

AstroPay Deepens European Sports Involvement with Tottenham Hotspur Deal — Source: Tottenham Hotspur

Days after renewing its partnership with Wolverhampton Wanderers Football Club, international payments provider AstroPay, has inked a new deal with another English football club, Tottenham Hotspur. The club announced the collaboration on Friday, noting that AstroPay is its new Official Payment Partner.

AstroPay Bolsters European Position

As a payments firm seeking global growth, AstroPay over the years has turned to European sports, particularly football clubs in England. Last year, the payments firm signed a sponsorship agreement with South London-based football club, Crystal Palace.

Previously, it was the sleeve sponsor of Burnley FC during the 2021 Premier League campaign. Its deal with the Lancashire-based football club dates back to a partnership arrangement during the 2018/2019 football season.

“Our vision at AstroPay is to blend the worlds of finance and sports, creating unparalleled experiences,” Sofía Muró, AstroPay's Vice President of Global Product Sales, said in a statement, speaking on the new sponsorship deal with Tottenham Hotspur.

According to the statement, the new arrangement with Tottenham Hotspur comes with several fan-focused offerings, including a “Spurs-branded prepaid card” that will give fans of the London-based club “exclusive benefits and rewards tied to the club.”

As part of its recent partnership with the Wolverhampton Wanderers (the Wolves), AstroPay embedded its services with the club's products by allowing fans to use its service at the checkout point on the club’s online store. Carolina Gama, the VP of Marketing at AstroPay, stated that the collaboration “aligns perfectly” with the firm’s growth strategy, particularly in expanding its presence in the European market.

Meanwhile, retail forex and online trading firms are not relenting in their pursuit of global exposure that European football can bring to their business. This year alone, Axi has signed a sponsorship deal with Girona FC, CFI with Sheffield United, TMGM with Chelsea, AUS Global with Real Betis, and eToro with SK Slavia Prague.