Corpay Cross-Border has been named the official foreign exchange (FX) partner for Cricket Ireland in a collaboration to enhance currency risk management and cross-border payments. Cricket Ireland and its corporate business partners will have exclusive access to Corpay's solutions, providing them with the tools to mitigate FX exposure.
Brad Loder, the Vice President of Cross-Border Marketing at Corpay Cross-Border Solutions, mentioned: "With our strong focus on growing the Corpay brand, along with our corporate payments and foreign exchange business globally, we are proud to align with Cricket Ireland, whose history, values and eagerness to grow the game of cricket creates a unique synergy between our respective organisations."
Corpay's Sport Sponsorship Strategy
As Cricket Ireland and Corpay Cross-Border embark on this partnership, both entities anticipate collaborative growth over the coming years. According to the company’s official statement, the focus extends beyond the financial aspects, aiming to foster the growth of cricket in Ireland.
Last year, Corpay entered into a partnership with AC Milan as the Italian football club's official commercial FX partner. This collaboration aims to enhance the club's international transactions, leveraging Corpay's expertise in business payments and currency risk management . Corpay's role extends beyond processing payments. It encompasses support for global business expansion.
Evolving Landscape for Sports Partnerships
Corpay's partnerships in the sports sector are not new. Having teamed up with Aston Villa in the past, the company has become a notable player in providing commercial FX solutions to football clubs.
Recently, Corpay joined forces with Netdania, a market data provider. This collaboration aims to enhance Corpay Cross-Border's trading activities, marking a significant step toward technological leadership, Finance Magnates reported.
Corpay's decision to leverage Netdania's NetStation platform signified its efforts to strengthen its market analysis, risk management services, and overall services. NetStation offers features, such as charting, alerts, calculators, and market data coverage.
The platform's ability to integrate client-specific data sources enhances its utility for Corpay's specific needs. Corpay specializes in international cross-border payment services and a range of business payment solutions. The collaboration with Netdania is geared towards strengthening its services by empowering the company's workforce with market analysis capabilities and advanced tools.
