To increase brand awareness and reach millions of sports enthusiasts worldwide, Corpay Cross-Border, a company specializing in business payments, has entered into a partnership with Aston Villa Football Club. This collaboration establishes Corpay as the club's Official Commercial Foreign Exchange (FX) Partner, providing solutions for managing foreign exchange risks and streamlining global payments.
Football Connects Corpay and Aston Villa
The partnership is set to benefit not just Aston Villa but also its extensive network of corporate business partners. These entities will now have the opportunity to leverage Corpay's platform for managing their foreign exchange exposure.
"We are excited by the opportunity to partner with one of the Premier Leagues oldest and most successful football clubs," Brad Loder, the Vice President of Cross-Border Marketing at Corpay Cross-Border Solutions, expressed his excitement about the deal.
Founded in 1874, Aston Villa is a founding member of the Football League and a significant team in English football. The club has a rich history, including seven First Division Championships, seven FA Cup titles, and five Football League Cups. Moreover, the club has experience in partnering with financial firms. For example, in 2021, it signed a sponsorship deal with the social trading giant, eToro.
Chris Heck, the President of Business Operations at Aston Villa, spoke highly of the new alliance. According to Heck, both Aston Villa and Corpay are global brands with ambitious goals. "This partnership is a sign of our strategic approach to sponsorship and commercial development," he noted, adding that it marks the beginning of a new era of greatness for Aston Villa.
Aston Villa and the Finance World
In addition to its previous collaboration with eToro, Aston Villa has formed partnerships with other financial brands. In June 2023, Trade Nation, a broker specializing in forex and contracts for differences (CFDs), entered into a multi-year sponsorship agreement with the English football club. The deal designates Trade Nation as the club's 'Official Sleeve and Trading Partner', supporting both the men's and women's adult teams. The broker's logo is displayed on all first-team and retail shirts.
Last year, Jeton Wallet also announced a partnership with Aston Villa, becoming the club's official e-wallet partner. Meanwhile, Skilling has joined the growing list of financial firms sponsoring sports teams as well, securing its own deal with Aston Villa.
In the ever-evolving CFDs and cryptocurrency marketing landscape, sports sponsorships emerged as a key strategy long ago. As financial markets and digital currencies gain traction, brands increasingly leverage sports sponsorships to enhance their visibility. Whether it's a Premier League, La Liga, or Serie A game, you'll likely see a financial brand featured on the players' jerseys.
