SunGard Taps Heckyl for Sentiment Analysis on its MarketMap Terminal

Heckyl Technologies, a provider of visual sentiment analysis tools has announced that their solution is being integrated by SunGard. As part of the deal, SunGard will begin to deploy Heckyl’s sentiment tools within their MarketMap terminal. The solution monitors news and sentiment of stocks, and creates an individual grade for them. Users of the product are able to follow specific companies or groups of stocks and receive real time alerts when their sentiment changes.

Providing to SunGard’s North American and European MarketMap users, the sentiment tools will be available through multiple methods on the platform. Examples include the ability for users to add a ‘Sentiment’ column in their quote lists, pop-up image of sentiment details, and a standalone sentiment heat map.

In addition to sentiment, Heckyl will also be providing news headlines that potentially are market moving events. According to Hecklyl, the firm’s technology reviews over 1 million online sources covering 40,000 companies to generate over 10,000 stories per day to MarketMap users. In the firm’s public statement about the deployment with SunGard, Heckyl explained that the selected news stories are based on 5 years of backtesting to determine news items that will potentially move prices of shares.