Digital Wallets to Power Nearly 50% of Online and POS Sales by 2027: Report

Thursday, 21/03/2024 | 13:01 GMT by Jared Kirui
  • This growth is fueled by consumer preference and technological advancements.
  • The rise of digital wallets is prominent in economies like Brazil and India due to the demand for instant payment services.
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The expansion of digital wallets is driving exponential growth in global transactions. According to a report by Worldpay, digital wallets accounted for $13.9 trillion in the value of global transactions in 2023. This figure comprised half of all online purchases and 30% of point-of-sale transactions.

The Rise of Digital Wallets

Gabriel de Montessus, the Head of Global Enterprise at Worldpay, mentioned: "It is important to understand that digital wallets are merely a mechanism for transmitting a payment, and so it is really magnifying trends we were seeing globally around the shift away from cash to other payment types, such as credit and debit cards or account-to-account (A2A)."

"For example, in places like Brazil and India that have until recently been cash-heavy economies, instant payment services like Brazil's Pix are being tapped into for their convenience, speed, and reliability."

This rise in digital wallets is attributed to factors such as ease of use, accessibility, and enhanced security measures, which have instilled trust and confidence among consumers. Worldpay projects that digital wallets are poised to become the basis of payment methods globally.

While digital wallets emerged in the late 1990s, the COVID-19 pandemic boosted their widespread adoption. Across various regions, the preference for funding digital wallets differs. The established payment methods like credit and debit cards have a strong consumer loyalty in some markets.

However, regions like Brazil, India, and the Netherlands are experiencing a surge in alternative payment methods, such as account-to-account transactions. This trend is driven by government investments in infrastructure and consumer demand for convenient and reliable payment options.

Global Adoption and Regional Trends

Integrating digital wallets into point-of-sale transactions has streamlined online checkout processes and simplified in-store payments , offering a standardized experience across different payment methods.

Montessus added: "As businesses and governments look to accelerate commerce and streamline payments, we will see more investment in real-time payments infrastructures globally, which will likely further accelerate digital wallet adoption."

Notably, as the stakeholders in the payments ecosystem collaborate to enhance payments for consumers and merchants, the stage is set for continuous innovation and value creation.

The expansion of digital wallets is driving exponential growth in global transactions. According to a report by Worldpay, digital wallets accounted for $13.9 trillion in the value of global transactions in 2023. This figure comprised half of all online purchases and 30% of point-of-sale transactions.

The Rise of Digital Wallets

Gabriel de Montessus, the Head of Global Enterprise at Worldpay, mentioned: "It is important to understand that digital wallets are merely a mechanism for transmitting a payment, and so it is really magnifying trends we were seeing globally around the shift away from cash to other payment types, such as credit and debit cards or account-to-account (A2A)."

"For example, in places like Brazil and India that have until recently been cash-heavy economies, instant payment services like Brazil's Pix are being tapped into for their convenience, speed, and reliability."

This rise in digital wallets is attributed to factors such as ease of use, accessibility, and enhanced security measures, which have instilled trust and confidence among consumers. Worldpay projects that digital wallets are poised to become the basis of payment methods globally.

While digital wallets emerged in the late 1990s, the COVID-19 pandemic boosted their widespread adoption. Across various regions, the preference for funding digital wallets differs. The established payment methods like credit and debit cards have a strong consumer loyalty in some markets.

However, regions like Brazil, India, and the Netherlands are experiencing a surge in alternative payment methods, such as account-to-account transactions. This trend is driven by government investments in infrastructure and consumer demand for convenient and reliable payment options.

Global Adoption and Regional Trends

Integrating digital wallets into point-of-sale transactions has streamlined online checkout processes and simplified in-store payments , offering a standardized experience across different payment methods.

Montessus added: "As businesses and governments look to accelerate commerce and streamline payments, we will see more investment in real-time payments infrastructures globally, which will likely further accelerate digital wallet adoption."

Notably, as the stakeholders in the payments ecosystem collaborate to enhance payments for consumers and merchants, the stage is set for continuous innovation and value creation.

About the Author: Jared Kirui
Jared Kirui
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Jared is an experienced financial journalist passionate about all things forex and CFDs.

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