Global fintech group Equiti has announced its sponsorship of Abu Dhabi’s Al Wahda Football Club. According to a statement by the company today (Thursday), Equiti will become the club’s sleeve sponsor in a deal that features on-ground events.

Sponsorship Beyond the Pitch

Commenting about the partnership, Mohammed AlAhmad Ketmawi, Equiti Group’s Co-founder and Chief Managing Director, said: “Al Wahda Football Club has been at the heart of Abu Dhabi’s community for decades, bringing people together through their love for the sport.”

“We are honored to partner with a club that shares our commitment to excellence. This partnership will allow us to connect with fans in a meaningful way, support local events, and share triumphs that extend beyond the game.” On the social media platform X, Equiti has more than 3,000 followers, while Al Wahda has more than 60,000.

⚽️ Equiti proudly becomes a sponsor of Abu Dhabi’s @AlWahdaFCC! From the trading floor to the football field, excellence is our goal. Read more: https://t.co/kEL0nj5437#Equiti #AlWahda #FintechMeetsFootball pic.twitter.com/PiesRbQN6O

— Equiti (@Equiti_en) August 15, 2024

Besides the sponsorship deal, Equiti aims to actively engage with the Abu Dhabi community through a series of on-ground events and exclusive VIP experiences. The company mentioned that through such initiatives, it will support the team by fostering connections within the local community.

This sponsorship comes as part of Equiti Group’s broader marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term efforts, which have intensified over the past year. The fintech company is focused on expanding its reach by offering a variety of services, including online trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term, physical commodities, payment services, and digital asset solutions.

Supporting Local Talent

Al Wahda Football Club is Abu Dhabi’s notable brand in the sports scene. Founded in 2013 under the directives of H.H. Sheikh Theyab Bin Zayed Al Nahyan, the club competes at local, continental, and international levels. With Equiti’s support, Al Wahda expects to continue its journey towards excellence, both on and off the field.

Last month, Equiti Capital UK Limited, the FCA-regulated arm of Equiti Group, released its financial report for 2023. The company highlighted an increase in trading revenue and operating profit. However, the firm’s total income was more than 30% lower than the preceding year.

Trading revenue surpassed $31 million in the period, jumping several percentage points from the $30.5 million registered in the previous year. Additionally, operational profit was $1.9 million, a marginal increase compared to the previous year.