Ebury, a London-based fintech firm that enables cross-border transactions for companies, institutions, banks and their clients, announced on Tuesday that it has formed a partnership with the Melbourne Rebels rugby union team. The global fintech company has signed an agreement to be the major partner of the Rebels’ team for the next three years. As part of the deal, Ebury will be featured on the shoulders of the women’s Jersey and branded as the major logo on the front of the men’s Jersey. Furthermore, both firms will collaborate on a number of in-game and social media activities.
Baden Stephenson, the CEO of Melbourne Rebels, said that the new partner is a timely one for the rugby club. He stated that the club has a great privilege for such an esteemed global organization to come on board as its major partner. The termed partnership is one of the biggest commercial deals in the club’s history and demonstrates a great level of support for where the club is heading.
The partnership will focus on these entities supporting each other through their networks. Since Ebury is young and hungry, and Rebels has a real desire to do things differently, the outcome is that both firms will create a hugely successful business, Stephenson elaborated. Additionally, he stated that Ebury’s support demonstrates the ability of Rugby to attract global brands who see the benefits of a truly global game. Since Ebury focuses on expanding its foreign exchange solutions to global clients, the partnership will enable it to gain trust in front of clients.
Rick Roache, the Managing Director at Ebury, commented about the collaboration: “We are excited to see the Ebury brand front and centre of the Rebels’ jersey as they take part in the new Super Rugby Pacific competition. Like us, they are an ambitious and entrepreneurial organization that has big goals to compete on a global scale.”
Navigating Fintech Landscape
In November last year, Ebury partnered with Santander Germany, a major bank in Germany, to support businesses in the country with international trade. Ebury formed the partnership to enable it to provide SMEs in the region with a comprehensive global financial solution to make international trade simple. During that time, Nils Hennemann, the Country Manager of Ebury Germany, stated that the partnership opened the window of improving services for businesses in Germany who want to trade internationally.
