Influencer Hailey Welch is MIA, her coin is DOA, and investors are ready to throw punches—but not before Googling, “Hailey Welch dead?”

If you’ve been anywhere near the internet lately, you’ve probably seen the name Hailey Welch trending for all the wrong reasons. Once celebrated as the “Hawk Tuah Girl”—the face of a meme coin that promised absurd profits—Welch has gone radio silent. Her disappearance has sparked a wave of Google searches for “Hailey Welch dead,” adding a dark twist to an already murky situation.

Spoiler alert: There’s nothing to suggest she isn’t alive and kicking, but her meme coin and credibility are certainly lifeless.

Hailey Welch—From Promoter to Pariah

Welch’s rise as a crypto influencer was meteoric. Backed by flashy videos, viral memes, and enough buzzwords to fill a white paper , Welch and her “Hawk Tuah” coin promised investors they’d “soar to financial freedom.” It was all backed up by a charismatic pitch, which drew in thousands of hopeful buyers.

Then came the crash. Hawk Tuah’s value plummeted faster than Hailey Welch’s social media updates, leaving a trail of angry investors and shattered dreams. Now, Welch’s accounts are inactive, and her digital footprints have all but disappeared. If you’d like to read more about it, it’s all here.

Investors Sue Over a Crypto Caper

Adding to the chaos, Bloomberg Law reports that disgruntled investors have filed lawsuits against Welch and her promotional partners. The lawsuits claim that Hawk Tuah was an unregistered security, sold under the guise of harmless fun. The promoters allegedly knew the coin was destined for disaster but pocketed hefty fees for their endorsements. Other outlets paint an even bleaker picture, revealing a shadowy network of backers pulling the strings behind Welch’s public persona. These aren’t your typical crypto cowboys; they’re an organized group that might make even FTX’s Sam Bankman-Fried blush.

The suit, filed in the first US District Court for the Eastern District of New York, named Tuah The Moon Foundation; overHere Ltd which launched the coin, its founder Clinton So, and social media influencer Alex Larson Schultz, also known as Doc Hollywood, as defendants.

Keep up with the drama.

The Meme Coin That Wasn’t

Hawk Tuah wasn’t just a meme coin—it was a cautionary tale wrapped in a flashy marketing campaign. Investors were lured by promises of exclusivity, early access perks, and absurd “moonshot” profits. Instead, they got a worthless token and a pile of legal fees. At this point, according to Bloomberg, the SEC might get involved, potentially adding Welch’s name to a growing list of influencers who underestimated the law’s long reach.

Hailey Welch Dead? No, But Her Crypto Dreams Are

The popularity of the term “Hailey Welch dead” might be more than a little dark, but it’s a fitting metaphor for her career. Welch’s disappearing act has left investors demanding answers and skeptics laughing at the absurdity of it all. While her coin’s slogan was about soaring to financial freedom, the only thing flying high now is Google’s search volume for her name. Whether she resurfaces or stays in hiding, Welch’s story serves as a glaring reminder: if it sounds too good to be true, it probably is.

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