Aviva’s latest investment will see the integration of the robo-advisor's services suite into its digital hub, MyAviva.
Global insurer, Aviva (LON:AV) has become the latest financial services group to invest in a robo-advisor, taking a majority shareholding in Wealthify. Aviva’s latest investment will see the integration of Wealthify’s services suite into its digital Hub, MyAviva. Terms of the deal were not disclosed at this time.
Launched back in 2016, Cardiff-based Wealthify is a discretionary online investment service, helping sculpt and manage investment plans for its client base. The decision to invest in Wealthify or other robo-advisors has been a recurring theme over the past year – Schroders and Allianz have both made similar inroads with Nutmeg and Moneyfarm respectively.
Eye on growth, millennials
Aviva UK’s Digital Managing Director Blair Turnbull commented: “Wealthify combines a smart management team with great technology and a Startup culture. Together with the brand and financial strength of Aviva, we are very excited about the future opportunity, making Wealthify available to Aviva customers through the convenience of our MyAviva online and App experience.”
In particular, the deal will provide a central pillar to Aviva’s investment services strategy, with the addition of Wealthify helping bolster its insurance capabilities. Aviva will also look to assimilate Wealthify’s solutions into its digital hub, MyAviva. This will see Wealthify’s services suite made available via Aviva’s online portal in a joint offering.
The move is important for Aviva, which has been steadily expanding its own client base and market scope. Wealthify targets a key demographic, i.e. millennials, which can garner investing in small and more feasible increments. This was seen as central to Aviva’s overall interest in acquiring a majority stake in Wealthify given growth prospects in the UK.
“This is another important step in Aviva's digital strategy. It underlines our commitment to invest in and partner with leading digital businesses, allowing our customers to benefit from new technology and making insurance and investments simpler, easier and more convenient,” added Mr. Turnbull.
“It's with great excitement that we're announcing the partnership with Aviva today. This significant investment in the emerging 'robo' market, by one of the world's largest and most recognised financial services brands, is validation of the vision we set out to achieve three years ago to change investing for the better. Aviva's investment and access to their millions of UK customers gives us confidence that we can become the leader in this market in the UK and beyond,” explained Wealthify’s co-Founder and CEO Richard Theo.
For its part, Wealthify also stands to gain from the new investment stake. “The capital investment from Aviva will be used primarily to accelerate our ambitious growth plans as well as develop our technology to enhance the proposition. We will remain focused on simplicity, affordability and transparency, and strive to make investing accessible to everyone,” he reiterated.
Global insurer, Aviva (LON:AV) has become the latest financial services group to invest in a robo-advisor, taking a majority shareholding in Wealthify. Aviva’s latest investment will see the integration of Wealthify’s services suite into its digital Hub, MyAviva. Terms of the deal were not disclosed at this time.
Launched back in 2016, Cardiff-based Wealthify is a discretionary online investment service, helping sculpt and manage investment plans for its client base. The decision to invest in Wealthify or other robo-advisors has been a recurring theme over the past year – Schroders and Allianz have both made similar inroads with Nutmeg and Moneyfarm respectively.
Eye on growth, millennials
Aviva UK’s Digital Managing Director Blair Turnbull commented: “Wealthify combines a smart management team with great technology and a Startup culture. Together with the brand and financial strength of Aviva, we are very excited about the future opportunity, making Wealthify available to Aviva customers through the convenience of our MyAviva online and App experience.”
In particular, the deal will provide a central pillar to Aviva’s investment services strategy, with the addition of Wealthify helping bolster its insurance capabilities. Aviva will also look to assimilate Wealthify’s solutions into its digital hub, MyAviva. This will see Wealthify’s services suite made available via Aviva’s online portal in a joint offering.
The move is important for Aviva, which has been steadily expanding its own client base and market scope. Wealthify targets a key demographic, i.e. millennials, which can garner investing in small and more feasible increments. This was seen as central to Aviva’s overall interest in acquiring a majority stake in Wealthify given growth prospects in the UK.
“This is another important step in Aviva's digital strategy. It underlines our commitment to invest in and partner with leading digital businesses, allowing our customers to benefit from new technology and making insurance and investments simpler, easier and more convenient,” added Mr. Turnbull.
“It's with great excitement that we're announcing the partnership with Aviva today. This significant investment in the emerging 'robo' market, by one of the world's largest and most recognised financial services brands, is validation of the vision we set out to achieve three years ago to change investing for the better. Aviva's investment and access to their millions of UK customers gives us confidence that we can become the leader in this market in the UK and beyond,” explained Wealthify’s co-Founder and CEO Richard Theo.
For its part, Wealthify also stands to gain from the new investment stake. “The capital investment from Aviva will be used primarily to accelerate our ambitious growth plans as well as develop our technology to enhance the proposition. We will remain focused on simplicity, affordability and transparency, and strive to make investing accessible to everyone,” he reiterated.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Finance Magnates Annual Awards 2024 | FM Awards 2024 Highlights
Finance Magnates Annual Awards 2024 | FM Awards 2024 Highlights
🎥Catch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
🎥Catch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
👉 Don't miss out – secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
#fmls #fmls24 #fmevents #financemagnates #forex #payments #crypto #events #london #fintech #ai #generativeai #technology #onlinetrading #forex #investing #investors #tech
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
👉 Don't miss out – secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
#fmls #fmls24 #fmevents #financemagnates #forex #payments #crypto #events #london #fintech #ai #generativeai #technology #onlinetrading #forex #investing #investors #tech
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!