Coming to market with its trading alerts tool, Call Levels has taken a distinctly ‘mobile first’ focus. The firm’s main product is a mobile trading app that was built to be easy for smartphone and Apple Watch users to track their portfolios and key price moves in stocks they are following. Along with its app, Call Levels has also experimented with emerging messaging technologies such as Slack for the dissemination and activation of price alerts.
Following strong uptake of its app, of which 10,000 Call Levels were created over the past 30 days with day-on-day growth of 21% and week-on-week growth of 35%, Call Levels has announced the closing of a pre series A round of funding of around $500,000. The funding was led by 500 Startups and also included participation from financial and tech industry veterans including Timothy Teo, Gracelyn Ho and Koh Boon Hwee.
With the funding, Call Levels is aiming to expand its team and user base beyond its home base of Singapore. On this goal, Call Levels' Co-Founder, Daniel Chia, stated, “We intend to grow our penetration in other key financial markets such as New York, London and Hong Kong in the next few months.”
In addition to growing the product to a larger consumer audience, Call Levels also has plans to forge business relationships with financial firms, of which Call Levels stated that it has “secured a major partnership with a financial institution in Singapore” with details to be announced in 2016.
In regards to its investment in Call Levels, Khailee Ng of 500 Startups commented, “It's simple and it works. This is why so many people use it. But the data they're collecting is incredibly valuable when you think about it.” Examples of this data include user alert levels which can be used to predict where traders are entering stop orders at.
