Among trading platforms, there is a lot of innovation taking place among developers to bring high level tools and analysis to retail investors. But, those initiatives aren’t always available from each broker. Creating a solution is Tradier.
Operating as a ‘Brokerage API’, the firm is an open brokerage firm which allows developers to create front-end facing products that connect with Tradier’s brokerage services. Unlike traditional white label brokerage services that offer both technology and onboarding of customers, Tradier lets its developer customers create the platform, with Tradier handling the account and trading side of the business. As such, Tradier has found demand from stock and options tradition technology providers and analysis sites, which are able to integrate to Tradier to provide their end-user customers with brokerage services.
Tradier lets its developer customers create the platform, with Tradier handling the account and trading side of the business
For Tradier customers, many currently provide their services on a subscription model, with end-users trading elsewhere. Therefore, by integrating with Tradier they can also boost revenue sources through providing their end-user customers brokerage services.
Adding to Tradier’s list of technology providers connected to its Brokerage API is Orca. A provider of strategies for trading the US stock options market, Orca will now offer its customers the ability to trade directly from their platform through their integration with Tradier. The addition of options brokerage services comes in tandem to the existing subscription model that Orca uses to monetize its offering.
About the integration, Dan Raju, CEO and Co-Founder of Tradier, stated in the firm’s public statement, “We believe in Orca’s commitment to simplifying option trading to capture opportunity and efficiency. Our vision is to enable firms like Orca with our brokerage-in-a-box solution so that they can focus on creating world-class front-end user experiences. Orca is creating that experience and we are thrilled to be their exclusive brokerage partner and that this combination will continue to democratize access to superior trading Execution for investors.”
