AMS-listed global financial technology platform for businesses, Ayden announced the expansion of its partnership with Afterpay, one of the prominent BNPL firms, yesterday. Afterpay will leverage Ayden’s technology-driven solutions to facilitate its growth.
In 2018, Ayden and Afterpay started their local payment method partnership. According to the details shared by Ayden, a broad range of the company’s merchants, including MandM Direct and Superdry are already using Afterpay’s instalment payments.
Afterpay is known as Clearpay in the United Kingdom and across the European region. It is now available to the merchants of Ayden in France, Italy, Spain and the UK.
"We are excited to further expand our longstanding partnership with Afterpay to now include local acquiring in key markets. Afterpay is already a household name globally, and we are proud to be able to continue to come together, leveraging both our technology and innovation to meet the needs of today's evolving retail landscape," said Roelant Prins, the Chief Commercial Officer at Adyen.
Earlier this year, Amazon Japan announced the selection of the Ayden Payments Platform to improve the checkout experience of its customers. In addition, Ayden has expanded its offerings this year through the addition of new embedded financial products.
BNPL
Last year, Block (previously known as Square) announced its plan to acquire Afterpay in a deal worth $29 billion. Due to its strong presence in the global BNPL ecosystem, Afterpay has seen a surge in demand for its services during the past few months. Internationally, nearly 24% of consumers have used BNPL services with the highest adoption rates in Sweden, Norway, Mexico, France and Denmark.
"Holiday season 2021 was the holiday for BNPL, with consumers using Afterpay to pay responsibly for their holiday gifts," said Zahir Khoja, the General Manager of Afterpay Global Platform and Partnerships. "Our partnership with Adyen is allowing us to bring a better way to pay to millions of shoppers across multiple regions around the world."
