Playtech (LON: PTEC), a gaming technology provider, announced on Friday its expansion into the United States with the launch of live casino facilities in the states of Michigan and New Jersey.
The London-listed company has partnered with Parx Interactive to open the new facility in Michigan and with bet365 in New Jersey.
Both these facilities came as a part of the company’s initial launch of live casino facilities in the United States. Next, it has plans for further strategic expansion into the country.
“This is a landmark moment for Playtech and our development in the U.S., and it is something we are all very excited about,” the Playtech Live Casino CEO, Edo Haitin said in a statement.
International Presence
Apart from the United States, Playtech is pushing to strengthen its presence in Latin America and Europe. It posted significant improvement in its B2B revenue for the first half of 2021, Finance Magnates reported earlier.
“The launch of the two facilities represents our core strategy of bringing our industry-leading studio standards to the U.S. whilst ensuring that Playtech Live's most engaging and innovative products & technology are available to new markets and audiences. By partnering with Parx in Michigan and bet365 in New Jersey, we have been able to enter some of the fastest-growing states in the U.S., and Playtech's vision and drive for growth in these states have been well received by the local communities,” Haitin added.
Meanwhile, Playtech is in the middle of getting acquired by Australian slot machine maker, Aristocrat Leisure for the price of £2.7 billion. Though the two parties have already signed an initial agreement, the fate of the deal will be decided by Playtech shareholders next month.
