Playtech (LON: PTEC) continues its expansion efforts as the company has signed a new strategic partnership agreement with NorthStar Gaming, a Canadian online casino and sports wagering/entertainment company.
Announced on Tuesday, Playtech will provide its IMS platform to NorthStar Gaming under the agreement. This, according to the company, will enhance the experience of NorthStar’s premier online casino and sports betting platform.
“NorthStar Gaming is thrilled to be the exclusive Canadian partner in the media and publishing sector with Playtech, the world's leading gambling technology supplier,” the Founding Partner and CEO of NorthStar Gaming, Michael Moskowitz, said.
“Playtech's industry-leading suite of tools will give us an unmatched edge in the marketplace, given our proprietary content and localization, something we know consumers are looking for.”
Despite the agreement between the two companies, they are now awaiting regulatory approvals and licensing processes before implementing the gaming software.
Expansionons
Playtech’s Canadian partnership came weeks after it launched live casino facilities in two states in the neighboring United States. Moreover, the gaming technology provider is expanding its presence in other international markets.
Mor Weizer, the CEO of Playtech, said: “We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market leading online gaming business in Canada. Our success is driven by strategic partnerships with industry leading operators around the world, and we are excited to partner with a leading entertainment company like NorthStar Gaming.”
Meanwhile, Playtech is in the middle of finalizing its acquisition deal. It has already signed an agreement with Australia’s slot machine maker, Aristocrat Leisure for the price of £2.7 billion, which is now awaiting to receive shareholders approval. Another consortium, JKO is showing interest in buying Playtech but is yet to make an offer.
