Simple2Trade Rebrands to FYNXT to Boost Services in Fintech Space

Singapore-based fintech, Simple2Trade announced on Friday the rebranding of its platform to FYNXT to align its brand more with the offered services to the financial services industry.

According to the press release shared with Finance Magnates, the new branding projects the company’s aim of empowering FYNancial Services with the NXT-Gen Digital Front Office, thus FYNXT.

Commenting on the rebranding, Aeby Samuel, Chief Executive Officer at the company, said: “This is a very exciting time to be in the FINTECH space. We’ve long known that for our customers, it’s always about (client) acquisition, engagement, retention, and ultimately, client lifetime value. This is really where we shine. Everything we do is ultimately designed to help our clients get customers, keep customers. Superior functionality alone no longer cuts it.”

Targeting Financial Service Providers

The company offers vertically integrated digital platforms that are available in both SaaS and licensed formats. It boosts its services to have the advantages of minimal services cost, ease of use, almost infinite scalability and accelerated time to market.

The primary clients of the company are financial service providers, including Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and CFDs brokers, global remittance providers and banks, along with other firms.

“Today’s financial services firms need to craft a compelling customer experience, from onboarding through real-time data-driven insight to consume the Products / Services and make informed decisions quickly,” Samuel added.

Furthermore, the company is expanding its presence over various other Asian markets. Last year, it partnered with Jetstream Partners Limited, a boutique consultancy firm focusing on the foreign Exchange Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectiv Read this Term (forex) brokerage industry, for expanding its products and services in Hong Kong, Greater China and South-East Asia.