StoneX Financial, a subsidiary of StoneX Group, introduced a new free smartphone app called ‘Farm Advantage’ today. According to the financial services provider, the new app has been designed to support agriculture producers.
The users of Farm Advantage will be able to access market quotes, cash bids, account positions, balances and different other tools through their mobile devices. StoneX Financial mentioned that the company has collaborated with several prominent data providers to supply powerful functionality for Farm Advantage.
While providing details about the recent launch of Farm Advantage, Arlan Suderman, StoneX's Chief Commodities Economist, said: “This app is a really important step for StoneX as we look to digitize our offerings. We are bringing a product to the industry that shows our commitment and dedication to the individual farmers that fuel the commodities market. We spent time talking to the farming community to make sure the information they rely on is accessible through Farm Advantage. We firmly believe that arming farmers with this data will give them the transparency and control they need to run a better operation."
StoneX Group
Listed on Nasdaq, StoneX Group is one of the largest financial services providers in the world. The company reported strong growth in revenues during 2021, amid a jump in the overall demand for its products and services. Recently, the global payments division of StoneX launched a digital payment initiative. Headquartered in New York City, StoneX Group has nearly 3,200 employees.
Sean O'Connor, the CEO of StoneX Group, believes that the newly launched app will facilitate its users in business growth. "Our origins as a company were in working directly with farmers and Farm Advantage is, in a way, a reaffirming of our roots as a company. Individual farmers are the lifeblood of the commodities industry, and this app will help the next generation of farmers continue successfully growing their business."
