Trust Payments , a financial technology firm, announced on Monday the official launch of Stor, an e-commerce platform for small and medium businesses.
According to the press release, the firm enables ISOs, banks and other third parties to sell Stor direct to merchants in the United States.
“We believe Stor is going to be a disruptor in the market. It will be a value-added solution for our partners to help broaden their relationships in their current book of business while remaining competitive and differentiated,” Jonathan O’Connor, the Group Chief Commercial Officer and US CEO of Trust Payments, commented.
Trust Payments acquired the Stor technology in early 2022 to accelerate e-commerce offerings for small and medium-sized organizations that often struggle with digitization strategies. The company provides online shopping solutions that give merchants access to a variety of easy-to-use tools. Staff based in the US will provide full support to ensure that the system is implemented and used across the country.
“With Stor, our partners will have a powerful eCommerce solution that is simple to set up and allows their merchant’s businesses to expand their reach. Stor enables today’s businesses to be omnichannel in the ever-expanding eCommerce landscape,” O’Connor added.
Stor has been added to Trust Payments’ Converged Commerce proposition, allowing it to combine both payments and banking as services with added value services.
Recent Appointments
Last month, Trust Payments announced that it had selected Eleanor Sheppard as its new Group Head of Marketing and Communications.
Sheppard has already started the new role as Group Head of Marketing and Communications. She will report to Jonathan O’Connor, the Group Chief Commercial Officer.
The timing of her joining is when the organization is expanding and going through some major growth, as this follows the acquisition of Wonderlane, the retail operations leader. Prior to the announcement, Sheppard served Leslie as its VP of Marketing for a short stint.
