33% of US online shoppers are purchasing with mobile devices

One third of online shoppers use only mobile devices, according to recent research done by comScore.

The amount of US shoppers using only mobile devices for online purchases emphasizes the importance of having a mobile friendly store. Amazon recently stated the majority of its online traffic is stemmed from mobile devices. Target also mentioned two thirds of its customers are smartphone and tablet users. Groupon has also seen an increase in mobile users, with those users spending more time and money on the site.

“North American mobile customers continue to be more engaged than our web-only customers, purchasing more frequently and spending more,” said a Groupon spokesperson.

The sudden burst in Mcommerce activity in 2013 is explained by 2 main factors. 2013 saw mass improvements in cellular data Connectivity Connectivity Connectivity is defined as a term used for connecting devices to each other. In most cases, this refers to computer networking and more specifically includes bridges, routers, switches, gateways, and service as well as local networks. Connectivity can refer to simple forms, such as connecting a home or office to the internet or even connecting a digital camera to a computer or printer. Connectivity in FinanceConnectivity has taken on new meaning with the growth of fintech and Big Data collectio Connectivity is defined as a term used for connecting devices to each other. In most cases, this refers to computer networking and more specifically includes bridges, routers, switches, gateways, and service as well as local networks. Connectivity can refer to simple forms, such as connecting a home or office to the internet or even connecting a digital camera to a computer or printer. Connectivity in FinanceConnectivity has taken on new meaning with the growth of fintech and Big Data collectio Read this Term with 4G/LTE networks being practically available all over the US. With the growing number of smart device owners, internet firms, including Ecommerce platforms, have made a point to improve their mobile web browsing experience. These technological advances have created a fast and seamless mobile experience comparable to desktop computing.

To stress the amount of users who have shifted their online activities to smart devices, e-mail Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term technology firm Movable Ink found 65% of Emails within the US were opened with a mobile device during Q4 2013. Forrester Research also released a report on tablet use, and predicts tablets will be responsible for half of all online shopping by 2017.

If your online store is not mobile compatible, either with an application or an adaptive webpage, it is best to correct that as soon as possible. As more shoppers choose to use their smartphones and tablets, offering a mobile store is no longer considered being “ahead of the game”, it is the game.

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