Cyber Monday 2013 shows large increase in sales with mobile taking a larger share

On Monday, the US saw their biggest Ecommerce day ever.

Cyber Monday, the online equivalent of Black Friday, not only showed an increase in sales in comparison to last year, but was the most successful online shopping day ever recorded in the US with a 20.6% increase in sales as opposed to Cyber Monday 2012.

As we saw on Black Friday, there was a significant increase in mobile transactions resulting in 17% of all Ecommerce transactions. Also similar to Black Friday, tablets dominated over smartphones with a total share of 11.7% as opposed to 5.5%. iOS triumphed once again here as well with a 14.5% share of all transactions, leaving Android with 2.6%.

The top spending US cities on Cyber Monday were New York, Washington DC, Los Angeles, Chicago and Atlanta. The average online shopping cart value was $128.77, a 1% decrease as opposed to last year. The reason for the decrease is explained by the large discounts and incentives offered by the online retailers. Mobile carts fared less well, with iOS devices showing an average of $120.30 per cart, and Android with $106.49.

When comparing this last Cyber Monday to Black Friday 2 days earlier, there was an increase of 31.5% in sales, although the average sales themselves were 5% lower. Black Friday showed the average cart’s amount at $135.27 compared to Cyber Monday’s $128.77.

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