Digital River enters strategic partnership with EBANX to expand Brazilian offerings

Global payment service provider Digital River has partnered with Brazilian cross-border Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term processor EBANX, to expand its Brazil payments offerings.

Digital River first entered the Brazilian market in 2007, and has been facilitating payments in Brazil as a reseller and payments gateway in the region ever since. The new found partnership will help Digital River to offer its merchants of all sizes a turn-key solution for processing local online payments, including installments, in Brazil.

According to a press release by the 2 payment firms, the partnership will offer merchants the following:

- Quickly set up and start processing online payments in Brazil through a direct API or a hosted payment page.

- Increase authorization and conversion rates by accepting local payment options, including Boleto Bancario and cards.

- Consult with Digital River's local, knowledgeable support staff in the Brazilian market.

- Gain access to payments tools that include online payment processing and authorization, recurring billing and batch processing.

"Brazil is the fourth largest payment card market in the world. A number of our clients view Brazil as a strategic growth opportunity. We can help them navigate this highly complex market for cross border commerce, improve their authorization and conversion rates, and control overhead costs and risks associated with managing their own local entities," said Souheil Badran, senior vice president and general manager of Digital River World Payments.

Digital River offers its Brazilian oriented merchants 3 business models to evolve their payment processing needs around. The company leverages its own local entities to serve as a reseller for businesses that don't have a local presence in Brazil, offers a payment gateway for merchants with their own local entities, and now provides a fully integrated offering through the partnership with EBANX.

"Partnering with an ecommerce and payments leader like Digital River helps EBANX reach a greater number of merchants that are looking to Brazil as their next ecommerce frontier. As merchants prepare to enter Brazil, they must understand the intricacies of market dynamics, regulations, tax structures and payment processing schemes. Together with Digital River, we can lend our local payments expertise to help them drive more revenue in a complex market," said Alphonse Voigt, CEO at EBANX.