World leading payment service provider Digital River has added Bitcoin as a supported payment option for their merchants in the US.
The addition of Bitcoin goes along side Digital River’s already robust line of supported payment options which include credit and debit cards, wire transfers, bank transfers and third-party wallets.
"The Payments world is energized by talks of digital currencies," Souheil Badran, Digital River World Payments' senior vice president and general manager.
Digital River partnered with San Francisco based Bitcoin processing firm Coinbase for the new found cryptocurrency support. Coinbase will offer its BTC to USD real-time conversion for merchants opting for Bitcoin support.
"We're excited to be among the first pure play ecommerce providers to make the cryptocurrency available for small to mid-sized businesses interested in providing their online shoppers more payment choices and added convenience,” added Tom Peterson, executive vice president and general manager of commerce at Digital River.
Coinbase is one of the leading firms when it comes to the Bitcoin support adoption. Recently the firm partnered with Expedia.com to offer Bitcoin payments for hotel bookings and reservations and is also provides the Bitcoin payment scheme for Overstock.com.
“With Digital River's expertise in the global commerce and payments industry, we're proud to support the extension of their payment options for small to mid-sized businesses. This partnership is another positive step forward in bringing bitcoin payments to the everyday consumer," said Adam White, director of business development and sales at Coinbase.
With Bitcoin processors like Coinbase and BitPay partnering with large Ecommerce firms, and from what we saw at IRCE 2014, we sure to see more high profile companies accepting the digital tender in the near future.