Mobile research and app market analyst firm Distimo issued the first part of a 3 piece report studying the mobile social casino market share between Android and iOS devices.
Similar to previous Android vs iOS spending reports, Apple’s iDevices came out on top here as well. Distimo looked at social gaming firms Williams Interactive, Buffalo Studios, Playtika, BitRhymes, DoubleDown Interactive, Zynga, and Big Fish Games.
Below is a breakdown of revenue share between iOS and Android:
Company Name
iOS
Android
Williams Interactive 57%
43%
Buffalo Studios 57%
43%
Playtika 68%
32%
BitRhymes 69%
31%
DoubleDown Interactive 75%
25%
Zynga 75%
25%
Big Fish Games 84%
16%
The report also looked into why app developers devote more resources to its iOS offerings. It boiled down to one simple answer. iOS users spend more as opposed to Android users. It begins with the hardware and extends to the software. When looking at device price points, a high-spec budget Android powered tablet can be had for under $200 while Apples least expansive offering is twice as much at $400. Given that Apple does not allow third party applications from unknown source s to be installed on its devices also locks in users to its monetized ecosystem.
It’s not just in social and online gaming, a staggering 87% of mobile visits in 2013 originated from iPads and iPhones, while Android devices accounting for merely 11%. Shopping cart amounts also favored iDevices with an average of $155 per cart as opposed to $110 on Android devices.
Also, check our piece on why Android generates less online sales than iOS here.
Image courtesy of Flicker
