Klarna Hooks Up with Adobe Commerce to Roll Out BNPL Services

Tuesday, 02/07/2024 | 16:18 GMT by Tareq Sikder
  • Adobe partnered with Nuvei recently to streamline eCommerce payments through a unified API.
  • Earlier, Klarna sold checkout business for $520M, shifting focus from direct competition.
Klarna logo header

Klarna, an AI-powered global payments network and shopping assistant, announced a new partnership with Adobe Commerce today (Tuesday). This collaboration will enable merchants to implement Klarna’s Buy Now Pay Later (BNPL) services, as well as other flexible payment options.

BNPL Services with Klarna

Erin Jaeger, Head of North America at Klarna
Erin Jaeger, Head of North America at Klarna, Source: LinkedIn

This partnership allows Klarna to extend its payment flexibility to a broader range of consumers. By integrating Klarna's payment solutions with Adobe Commerce, merchants can offer customers more payment choices.

“Our relationship with Adobe Commerce offers thousands of merchants a flexible, seamless, and smooth way to accept payments ,” said Erin Jaeger, Head of North America at Klarna. “This enhances the shopping experience for consumers and boosts the operational capacities of merchants.”

The collaboration aims to leverage the combined strengths of both companies to deliver value to their customers. This move is expected to benefit merchants by providing more payment options and potentially increasing sales through Klarna’s BNPL services.

“Consumers are embracing the flexibility that Buy Now Pay Later services can provide, with Adobe Analytics data showing over 11 percent growth this year,” said Jason Knell, Sr. Director, Content & Commerce Partners at Adobe. “Klarna’s global footprint enables Adobe Commerce merchants to meet the changing needs of their consumers and stay competitive in today’s digital economy.”

Earlier, Adobe partnered with Nuvei Corporation to streamline eCommerce payments. Businesses on Adobe Commerce gain access to Nuvei's payment suite via a unified API, supporting B2B and B2C sectors like retail and healthcare. Nuvei's integration includes 680 regional payment methods, enhancing localized payment options and enabling global market expansion.

Klarna Sells Checkout Business

Meanwhile, Klarna has sold its checkout business for $520 million, marking a strategic shift away from direct competition with payment giants like Stripe and Adyen, as reported by Finance Magnates. The move aims to reduce conflicts of interest in the payment service provider sector, where Klarna had previously operated both as a partner and competitor.

The new ownership, led by Kamjar Hajabdolahi's investor consortium, will allow the checkout business to operate independently. Key Klarna personnel are facilitating a smooth transition to ensure continuity. The deal includes equity, debt financing, performance-based incentives, and revenue-sharing agreements to support the divested entity's growth.

Klarna, an AI-powered global payments network and shopping assistant, announced a new partnership with Adobe Commerce today (Tuesday). This collaboration will enable merchants to implement Klarna’s Buy Now Pay Later (BNPL) services, as well as other flexible payment options.

BNPL Services with Klarna

Erin Jaeger, Head of North America at Klarna
Erin Jaeger, Head of North America at Klarna, Source: LinkedIn

This partnership allows Klarna to extend its payment flexibility to a broader range of consumers. By integrating Klarna's payment solutions with Adobe Commerce, merchants can offer customers more payment choices.

“Our relationship with Adobe Commerce offers thousands of merchants a flexible, seamless, and smooth way to accept payments ,” said Erin Jaeger, Head of North America at Klarna. “This enhances the shopping experience for consumers and boosts the operational capacities of merchants.”

The collaboration aims to leverage the combined strengths of both companies to deliver value to their customers. This move is expected to benefit merchants by providing more payment options and potentially increasing sales through Klarna’s BNPL services.

“Consumers are embracing the flexibility that Buy Now Pay Later services can provide, with Adobe Analytics data showing over 11 percent growth this year,” said Jason Knell, Sr. Director, Content & Commerce Partners at Adobe. “Klarna’s global footprint enables Adobe Commerce merchants to meet the changing needs of their consumers and stay competitive in today’s digital economy.”

Earlier, Adobe partnered with Nuvei Corporation to streamline eCommerce payments. Businesses on Adobe Commerce gain access to Nuvei's payment suite via a unified API, supporting B2B and B2C sectors like retail and healthcare. Nuvei's integration includes 680 regional payment methods, enhancing localized payment options and enabling global market expansion.

Klarna Sells Checkout Business

Meanwhile, Klarna has sold its checkout business for $520 million, marking a strategic shift away from direct competition with payment giants like Stripe and Adyen, as reported by Finance Magnates. The move aims to reduce conflicts of interest in the payment service provider sector, where Klarna had previously operated both as a partner and competitor.

The new ownership, led by Kamjar Hajabdolahi's investor consortium, will allow the checkout business to operate independently. Key Klarna personnel are facilitating a smooth transition to ensure continuity. The deal includes equity, debt financing, performance-based incentives, and revenue-sharing agreements to support the divested entity's growth.

About the Author: Tareq Sikder
Tareq Sikder
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A Forex technical analyst and writer who has been engaged in financial writing for 12 years.

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