PrestaShop, a provider of e-commerce solutions, has partnered with Mastercard to introduce Click to Pay, a payment solution aimed at streamlining the online payment experience for consumers across Europe amidst the rapid digitalization of financial services.

Transaction Efficiency while Ensuring Security and Accessibility

Click to Pay offers consumers a payment process, eliminating the need for manual entry of card details or password retrieval. By securely centralizing payment information in a single profile, it facilitates the convenient management of payment methods.

Adhering to EMVCo standards and supported by major bank card networks, Click to Pay prioritizes international interoperability and the secure acceptance of payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term. Its implementation reduces cart abandonment rates, thereby optimizing user experience. It increases transaction security through the utilization of tokenization.

“With Click to Pay, we are delivering a tangible response to consumer and merchant demands for faster and safer transactions. This technology represents a significant step forward in the future of digital payments, where efficiency and security go hand in hand,” said Valerie Nowak, the Executive Vice President of Product and Innovation at Mastercard Europe.

.@Mastercard and PrestaShop Join Forces to Revolutionize Online Payments with Click to Pay.

Read more: https://t.co/shqAIHitOV#payments #fintech #finance #FinancialIT

— Financial IT (@financialit_net) April 29, 2024

Tokenization: Integral Aspect of Click to Pay Payment Solution

Tokenization Tokenization Tokenization represents the process of substituting a sensitive data element with a non-sensitive equivalent, i.e. token, which bears no extrinsic or exploitable meaning or value. In essence, the rights to the ownership of an asset are converted into a digital token. Tokenization can be used to own an entire unit of an asset. For example, one token that represents the ownership of a piece of real estate or to split ownership of a single unity of an asset such as 200,000 tokens, each one represen Tokenization represents the process of substituting a sensitive data element with a non-sensitive equivalent, i.e. token, which bears no extrinsic or exploitable meaning or value. In essence, the rights to the ownership of an asset are converted into a digital token. Tokenization can be used to own an entire unit of an asset. For example, one token that represents the ownership of a piece of real estate or to split ownership of a single unity of an asset such as 200,000 tokens, each one represen Read this Term, a key feature of Click to Pay, transforms sensitive card details into non-sensitive tokens, ensuring the protection of personal information during transactions.

Initially available to merchants in France, Spain, Italy, and the United Kingdom utilizing the PrestaShop platform, Click to Pay integration will progressively extend to additional European and international markets, enhancing the accessibility and utility of this innovative payment solution.

“We are proud to enable our merchants to benefit from Click to Pay, a technology that represents the future of online transactions. Our partnership with Mastercard reflects our joint commitment to innovate and continually enhance the experience for both merchants and consumers,” added Eric Senechal, the Managing Director at PrestaShop.