Millennial shoppers VS Retailers: Infographic

49% of retailers lack relevant Ecommerce experience according to a recent survey held by Merchant Warehouse and RetailPro International.

The survey was held in late 2013 in front of 1000 retailers and millennial shoppers to target possible gaps between the 2. The survey focused on the gap between Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term and ideal sales experience. Merchant Warehouse and RetailPro International devised an infographic showing the results of the survey.

The survey, tilted "Buyer Knows Best: Retailers, Millennials, and Omni-Channel Shopping", focuses on 4 main areas of detachment between the 2 groups, online presence, mobile devices, and coupons/loyalty programs. The research shows while millennials are interested in expanding their online shopping habits, they still enjoy in-store purchases after researching a product online.

Below is the Infographic courtesy of Merchant Warehouse:

Image courtesy of Wikimedia