The Canadian fintech company Nuvei Corporation now enables its partners to directly acquire new customers without intermediaries in Colombia. This offering aims to allow the company to strengthen its presence in the region.

Philip Fayer, Nuvei's Chair and CEO, mentioned: "Launching our direct local acquiring capabilities in Colombia augments our presence in LATAM and reinforces our commitment to growth in the region."

"We are already active in more than eleven markets in LATAM through direct integration into local acquirers and networks, and adding direct local acquiring capabilities in Colombia strengthens our ability to provide best-in-class services to our customers across the region."

Nuvei's New Offering for Businesses

By offering a platform for businesses to directly acquire their clients, Nuvei aims to enable local enterprises and international partners to accept card payments , bypass intermediaries, and control their transactions.

According to the press release, this offering gives businesses control over the flow of their transactions, fostering stronger customer relationships. According to Nuvei, Latin America presents immense potential for expanding e-commerce. The company aims to promote localized payments on a global scale. Currently, Nuvei's local acquiring capabilities span 50 markets with connectivity to 680 alternative payment methods.

Nuvei Expands Services for Global Merchants

Recently, Nuvei unveiled an omnichannel payments solution for global merchants and platforms. This offering promises to reshape the landscape of global payments integration.

According to the company, this service caters to diverse industries, including consumer retail, restaurants, hospitality, travel, and iGaming. It enables merchants to customize payment experiences for their customers across various channels.

Additionally, Nuvei Corporation partnered with CashApp to introduce an online payment method to simplify transactions and bolster business revenue. According to the company, this offering enhances payment acceptance rates and convenience for businesses and consumers.

Nuvei's collaboration with Cash App is part of its broader strategy to expand its alternative payment methods (APMs) portfolio. By integrating relevant APMs into their online checkouts, businesses can cater to diverse markets and customer preferences.