PayLane launches Automatic Payment Optimizer

PayLane, provider of online payment services for e-commerce merchants, has launched an Automatic Payment Optimizer (APO) as a solution to rejected online payment transactions, internationally.

There are several reason why a bank might reject an international payment.

• • The bank may have maintenance services or temporary trouble.
• • The bank may not accept some types of cards or currencies.
• • The customer buys from a merchant that is located far away.

Paylane has recognized the inconvenience of rejected transactions for the merchant, not to mention, the revenue that is lost in these cases. And according to PayLane, The APO is an effective counter-attack: It groups all merchant accounts that an online merchant has and sends money to the right one; if the transaction is rejected, the APO attempts another account until a positive response enables the payment.

If this is an effective solution to what is a common aggravation among e-merchants then many will be happy to benefit. The question is: does it really solve the problem?