Industry leading alternative payment method PayPal has added the option for one touch Payments within mobile applications.
Since its conception, mobile payments have had one major obstacle to overcome, usability. Payments on modern mobile devices are crippled by small(ish) touchscreens with little to no physical keys, an annoyance when trying to enter a 16 digit card number, full name, billing address, shipping address, and other payment details which need to be entered accurately. Because of this PayPal developed a single button procedure for participating app developers.
The new PayPal one-touch payment solution is the epitome of innovation through Acquisition , given the solution is part mobile payment service provider Braintree, who bought out the technology from Venmo, prior to being acquired by PayPal in 2013. Also, the feature is currently available to Braintree merchants, who received the PayPal payment option earlier this year.
In order for users to be able to pay with a simple touch of their finger, they first need to make sure they have the primary PayPal application installed on their mobile device. Once using an application which utilizes the one touch payment feature, the PayPal app will prompt the user to enter their password and authorize the app. After that, all payments to said merchant can be placed with a single finger touch.
“We think … this will be the absolutely easiest and safest way to pay on a mobile device. A couple of years from now, if you encounter anything apart from this kind of experience on mobile, you’ll think it’s archaic.” Braintree CEO Bill Ready stated in an interview.
What are your thoughts? Is simple the way to go with mobile payments? Let us know in the comment section below.
