The Switzerland-originated financial app Brighty App has announced its launch in Montenegro, marking its first expansion into the Western Balkans region. The next step is to debut in the UK.

Brighty App Expands to Montenegro, Eyes SEPA Integration

The move comes as the country prepares to join the Single Euro Payments Area (SEPA) by year-end, positioning Brighty to capitalize on increased cross-border financial activity.

Brighty App offers integrated cryptocurrency and fiat currency services and previously was available only in EU and EEA countries. The platform provides users with multi-currency accounts, cryptocurrency trading, and both virtual and physical debit cards.

“Expanding into Montenegro serves our mission to provide seamless crypto payments and earning opportunities across the broader European region,” said Nikolay Denisenko, Co-founder and Chief Technical Officer at Brighty App.

The company's entry into Montenegro coincides with the country's upcoming SEPA accession, which is expected to reduce costs and simplify euro transactions between Montenegro and EU member states. This timing could potentially accelerate cryptocurrency adoption in the Western Balkans.

🌍 Brighty is live in Montenegro! 🌍
Zdravo, Montenegro! Brighty is here to make your money work smarter for you. 🚀
Seamless saving, sending, spending, and earning at up to 10% on your stablecoins.
Download the Brighty app today! #BrightyInMontenegro #DigitalFinance pic.twitter.com/x0VUhBxQIM

— brightyapp (@brightyapp) August 16, 2024

The UK Is Next

Denisenko revealed in an interview with Finance Magnates that the company is focusing not only on Montenegro but is also working to debut in the UK.

“The team is consistently monitoring regulatory changes in order to reach and serve as much of the European continent as possible,” the Co-founder commented.

POV: You travel across the UK and pay for everything in #crypto ☕️ pic.twitter.com/ieskLjoqEi

— brightyapp (@brightyapp) August 17, 2024

He also disclosed that the company should soon launch a new service in the area of stablecoins.

“This September, Brighty users can expect to see a one-of-a-kind card feature launching in the app, which will allow them to earn even more on their stablecoin Stablecoin Unlike other cryptocurrencies like Bitcoin and Ethereum, stablecoins are cryptocurrencies that have been designed to keep a stable value. Placing a greater emphasis on stability over volatility can be a huge draw for some investors. Many individuals can be turned off from large swings and uncertainty presented by cryptos relative to other traditional assets.Stablecoins control for this volatility by being pegged to another cryptocurrency, fiat money, or to exchange-traded commodities, including Unlike other cryptocurrencies like Bitcoin and Ethereum, stablecoins are cryptocurrencies that have been designed to keep a stable value. Placing a greater emphasis on stability over volatility can be a huge draw for some investors. Many individuals can be turned off from large swings and uncertainty presented by cryptos relative to other traditional assets.Stablecoins control for this volatility by being pegged to another cryptocurrency, fiat money, or to exchange-traded commodities, including Read this Term holdings,” Denisenko added.

Recent Brighty’s Updates

Brighty App recently introduced an AI-powered investment platform, which the company claims can achieve annual returns of up to 21%. This feature uses algorithms to analyze market data and automatically optimize user portfolios.

As it expands, Brighty emphasizes its commitment to Swiss-level security standards to protect user data and transactions. The app supports both SEPA and SWIFT payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term, allowing for flexibility in international transfers.

At the end of last year, the company announced that it was entering the European B2B payments sector, targeting a market worth over $2 trillion.