The Switzerland-originated financial app Brighty App has announced its launch in Montenegro, marking its first expansion into the Western Balkans region. The next step is to debut in the UK.

Brighty App Expands to Montenegro, Eyes SEPA Integration

The move comes as the country prepares to join the Single Euro Payments Area (SEPA) by year-end, positioning Brighty to capitalize on increased cross-border financial activity.

Brighty App offers integrated cryptocurrency and fiat currency services and previously was available only in EU and EEA countries. The platform provides users with multi-currency accounts, cryptocurrency trading, and both virtual and physical debit cards.

“Expanding into Montenegro serves our mission to provide seamless crypto payments and earning opportunities across the broader European region,” said Nikolay Denisenko, Co-founder and Chief Technical Officer at Brighty App.

The company's entry into Montenegro coincides with the country's upcoming SEPA accession, which is expected to reduce costs and simplify euro transactions between Montenegro and EU member states. This timing could potentially accelerate cryptocurrency adoption in the Western Balkans.

The UK Is Next

Denisenko revealed in an interview with Finance Magnates that the company is focusing not only on Montenegro but is also working to debut in the UK.

“The team is consistently monitoring regulatory changes in order to reach and serve as much of the European continent as possible,” the Co-founder commented.

He also disclosed that the company should soon launch a new service in the area of stablecoins.

“This September, Brighty users can expect to see a one-of-a-kind card feature launching in the app, which will allow them to earn even more on their stablecoin holdings,” Denisenko added.

Recent Brighty’s Updates

Brighty App recently introduced an AI-powered investment platform, which the company claims can achieve annual returns of up to 21%. This feature uses algorithms to analyze market data and automatically optimize user portfolios.

As it expands, Brighty emphasizes its commitment to Swiss-level security standards to protect user data and transactions. The app supports both SEPA and SWIFT payments , allowing for flexibility in international transfers.

At the end of last year, the company announced that it was entering the European B2B payments sector, targeting a market worth over $2 trillion.