Turkey climbs the e-commerce ladder

15.8% increase expected for Turkish e-commerce and a predicted $6.6 billion by 2017

Market research done by Euromonitor International reveals data, rich with possibility for online industry in Turkey.

There are several factors that support this research and explain Turkey’s future boom in e-commerce. Firstly, the youth of today are more computer/internet literate than the previous generation, stimulating an interest in and active use of the internet. In addition to this, Turkey is becoming wealthier with a 10.9% GDP increase from 2007-2012. This means more money to be spent on computers, mobile phones and other such online, stimulating products – it also means more money for internet shopping.

On a more basic level, however, one can understand the expected growth rate by merely looking at the stats presented for internet usage which is an estimated 27.5 by 2017 – A significant number and one that will certainly bring eager consumers to handsome websites for a does of retail therapy.