Yandex.Market to transform into marketplace, invests in shipping aggregator

Russian Ecommerce firm Yandex has invested in shipping Startup Startup A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c Read this Term MultiShip.

MultiShip is a shipping aggregator capable of showing multiple shipping companies and their fees within Russia. Yandex saw the potential in MultiShip and not only invested “several millions” in the firm, but also purchased the software platform for $1 million and incorporated it into the Yandex.Market price comparison service.

Yandex.Market is Russia’s largest price comparison website, and is used by half of online shoppers in the country. The immense success Yandex has seen with Yandex.Market has resulted in them planning on soon transforming the website into a price comparing marketplace, allowing for customers the chance to purchase the products as well. The implementation of MultiShip will give Yandex.Market customers the ability to compare and request adequate shipping within Russia.

“We will display accurate information on the final cost and period of delivery for orders – which is not always provided by the merchants themselves. For this, we’ll seek some information integration with delivery companies. Perhaps we’ll even allow e-shoppers to choose the most relevant shipment option for their order,” said Alexander Feoktistov, head of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term at Yandex.Market.

MultiShip was launched in 2013 and has made shipping and pick-up point services throughout Russia its main offering. MultiShip has partnered with over 15 courier services to offer Russians new alternatives to the local postal service. MultiShip works with courier services like B2C-PL, Boxberry, CDEK, Courier Service Express, Maxima Express, and Pony Express, and also with pick-up services like PickPoint and QIWI Post.

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