PayPal has recently introduced a new payment solution tailored for small and medium-sized enterprises (SMEs) engaged in online trading in Ireland. The initiative, named PayPal Complete Payments, extends support for various payment methods, including Apple Pay and Google Pay, across more than 20 European markets.
Research Inspires PayPal's Launch
The decision to launch PayPal Complete Payments follows extensive research indicating the pivotal role of a seamless checkout experience in driving customer satisfaction and retention.
A study conducted by PayPal and Forrester revealed that a significant portion of online shoppers (63%) would abstain from purchasing from brands with subpar checkout processes. Moreover, 43% of customers expressed a likelihood of completing a purchase if their preferred payment method is available during checkout.
Bridging Gap for SMEs in Ireland
Businesses leveraging PayPal Complete Payments gain access to a comprehensive suite of payment options, encompassing credit and debit cards alongside alternative payment methods, thus catering to a diverse global audience.
The implementation of this solution has yielded promising results, with businesses reporting an average uplift of 4.2% in credit and debit card acceptance, particularly in neighbouring markets like the UK.
“We’re bringing our latest innovation to Ireland with PayPal Complete Payments, that enables small and medium-sized enterprises to offer their customers the same level of service and user experience as large enterprises," said Jonas Breding, General Manager for Northern Europe at PayPal.
“With PayPal Complete Payments businesses are seeing on average 4.2% lift in credit and debit card acceptance for neighbouring markets like the UK.
Integrations with e-commerce platforms such as BigCommerce and WooCommerce streamline the adoption process for clients, while the integration of features like 'Package Tracking' facilitates efficient dispute resolution, leading to a significant reduction in claims related to undelivered items.
