Plus500 New Branding Strategy, May Cut Its Sports Sponsorship

In an interview conducted last month, Plus500 hinted that it may cut its sponsorship in various sports. Atlético de Madrid was not directly mentioned.

Elad Even-Chen, the CFO at Plus500, affirmed that from 2013 to 2021, 98% of profits were generated from the spread (difference between the bid and ask).

On the uptick in ARPU, Even-Chen said that the rise stemmed from England, Spain and Germany. Over $1.5 billion were deposited throughout 2021. Clients held their positions for an average of 48 hours in 2021.

Last year, Plus500 tested its premium service on several hundreds of existing clients. The premium service was given for free, including a dedicated account manager.

Additionally, the premium service is providing access to trading webinars, premium customer support, expert analysis via emails with more features to come. In February 2022, thousands of Plus500's customers were added to the premium service, free of charge.

Plus500 New Branding Strategy

David Zruia, the CEO of Plus500, said the broker changed its branding strategy. The company will begin marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term itself via TV commercials, financial websites, subways (London), buses etc.

Zruia added that the firm may reduce its sports sponsorship. Currently, Plus500 is sponsoring Legia Warsaw, Atalanta B.C., Brumbies, BSC Young Boys and Atlético de Madrid.

Several weeks ago, Jefferies raised Plus500's earnings forecast by 15%. Plus500's status as a preferred technological firm in Israel will remain intact until 2026. This benefits the broker with reduced corporate tax, from 23% to 12%.

In January 2022, Zruia said. "Plus500 was one of the first companies to receive the 'preferred technological enterprise' tax accreditation in 2020, delivering significant rebates and cash savings for the company and its shareholders, and helping to support on-going investment in our technology."

As reported in February, Plus500 obtained a regulatory license in Estonia, approved by the Financial Supervision Authority (FSA). Plus500's CEO said that new products will be launched on the trading platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term.