Barely a week after announcing a sponsorship deal with one of the NBA teams, Robinhood has netted another deal in the top US basketball league. Miami HEAT announced a multi-year partnership with the commission-free trading giant today (Tuesday).
Upcoming 2024-25 NBA Season
Beginning with the 2024-25 NBA season, Robinhood's logo will appear on the Heat's jerseys. The Heat will feature the fintech giant’s branding on all jersey styles, including the Association, Icon, Statement, and City Edition uniforms. The club mentioned that this will enhance the the fintech company's visibility across its diverse platforms.
“It is no small thing to share space on the front of the Heat jersey, and we are delighted to do so with Robinhood,” John Vidalin, the EVP and Chief Commercial Officer of The HEAT Group, mentioned. “We are committed to helping Robinhood grow their business across HEAT Nation and welcome them with open arms to the South Florida market.”
Heat merchandise featuring the patch will reportedly be available exclusively at team stores and online. This partnership now offers Robinhood an opportunity to expand its footprint in South Florida. On X social media alone, the Miami Heat has 5 million followers, while the fintech giant has a million.
"Our partnership with the Heat joins the Robinhood brand with one of the most recognizable and successful franchises in NBA history," Michael Goodbody, Robinhood’s VP of Marketing and Communications, added. "This partnership begins in Miami but truly extends across the world. As a global company, we are growing awareness of our innovative products among millions of Heat fans worldwide."
More NBA Partnerships
Last week, Robinhood announced plans to sponsor the NBA Memphis Grizzlies as the official jersey patch partner. This collaboration, set to begin in the 2024–25 NBA season, will feature Robinhood's logo on the Grizzlies' uniforms. The company's brand will also appear in the Grizzlies' baseline court ads, on social media, and during broadcasts.
The two entities have also extended their deal beyond financial services and basketball. Both are reportedly working together to give back to the community by packaging 60,000 meals for the Memphis community.
