The final countdown to the Finance Magnates Africa Summit (FMAS:24) is under way in Sandton City. As one of the most anticipated events of the year, the industry’s leading brokers are expected to be in attendance, including B2Broker. Ahead of the event, Finance Magnates spoke with B2Broker’s Chief Dealing Officer John Murillo for his in-depth perspective on the company’s goals and prospects in Africa.
Are you excited about FMAS:24, and how do you feel your company can directly benefit from attending an event such as this in Africa?
We are genuinely looking forward to participating in FMAS 2024. As a FinTech company specialising in liquidity and technology solutions for the Crypto and FOREX markets, this event presents an excellent opportunity for us to present our latest innovations. Among our key offerings are advanced payment solutions, comprehensive liquidity pools, robust technology stack, and white label options.
This year, we are especially excited to debut our new product, B2Trader. B2Trader is a new generation of brokerage platform that enables users to set up a crypto spot broker in just a week. It's designed for high performance with impressive execution speeds and the ability to handle up to 3000 trading instruments simultaneously.
At FMAS 2024, we also plan to highlight our recently-enhanced liquidity conditions – significantly increased leverage for major FX pairs and popular crypto pairs.
Our crypto payment processing solution, B2BinPay, has also received significant upgrades. We've added a swaps feature, expanded blockchain support, and reduced commissions. B2Core, our CRM and back-office solution, has seen extensive updates too. We've integrated additional trading platforms and PSPs, introduced features like a savings option, and enhanced the platform's user interface. Notably, we are currently working on upgrading B2Copy, our advanced copy trading platform, and will soon introduce the new version to the public.
We believe our presence at FMAS 2024 will not only allow us to showcase these advancements but also help us expand our network and foster new partnerships.
FMAS is returning to Sandton City for its second year. What are you hoping to see or get out of this year’s event?
We have high expectations for this year's FMAS event, based on our previous positive experiences. Finance Magnates consistently organises events that bring together key industry professionals, making these gatherings an exciting opportunity for our team. Our main goal is to connect with more brokers who could benefit from our innovative liquidity and technology solutions.
Since the event is hosted in the African region, we are particularly keen to meet new faces and explore growth opportunities within this market. These events serve as excellent platforms for fostering collaborations and partnerships. We're looking forward to a productive event that will contribute to our growth and the industry’s advancement.
Many brokers and brands have made the move to Africa amid the continent’s hype, size, and overall potential. Does this perspective align with your company’s goals in 2024 or beyond and is this excitement warranted?
It’s true that Africa is quickly becoming a key player in the forex & crypto trading industry, particularly in South Africa and Nigeria. The continent's growing influence in global currency trading, especially among young, tech-savvy individuals, shows significant potential.
At B2Broker, we always looking to expand into new markets as part of our global growth strategy. For example, we are currently expanding into Latin America, Asia and we recently have opened an office in Mauritius that is well known financial hub for the Africa market. Also, we recently opened our third office in Dubai and Dubai became a global hub for entire FX and Crypto Industry.
In terms of Africa, we already have a broad client base there, and moving forward, recognising the region’s potential, we plan to deepen our engagement even further. Our aim is to continue growing our presence and services globally, staying at the forefront of financial technology.
FMAS:24 will be drawing the biggest brands as well as regional and local providers across multiple industries. How does your company plan to stand out in the crowd this year?
At B2Broker, we differentiate ourselves not by competing head-to-head, but by emphasising our unique strengths. These include our dedication to delivering the most advanced solutions, exceptional customer service, support in multiple languages, and a truly global operational footprint. Since our founding in 2014, we've established offices worldwide, serving an international clientele. We view competition as a catalyst for truth and innovation rather than a threat.
Our experience has shown us that while many companies can make an initial splash, sustaining growth in this tough market is a greater challenge.
Our approach involves constant enhancement of our services, adding value for our clients, and actively participating in industry events and discussions. We work across both industries FX and Crypto. This gives us a huge advantage over the other players since we see how things work there and here and we complement each product and services by best practises from both industries and enhance it by adding something cool that proved its efficiency within one or another industry.
Besides that, our business is based on three main pillars - technology development, liquidity provision and crypto processing. So, we are well diversified not only in terms of the industry but also in terms of type of the business, number of products and clients’ segmentation.
The retail industry continues to see sweeping changes, necessitating different strategies to chart a course forward. Given this uncertainty, how is your company built to navigate any industry headwinds in 2024, or what techniques do you feel are the most important looking ahead?
The retail industry is indeed becoming more competitive with higher marketing expenses, tougher regulations, and global political and economic dynamics, which makes gaining new customers more complicated. Despite these trends, we are well-equipped to manage these challenges.
We keep a close eye on changes within the industry and adjust our strategies to account for shifts in the economy, technology, and regulations. For example, we responded to the crypto market growth by developing an innovative crypto brokerage software, B2Trader. B2BinPay secured a new Italian license, and B2Prime acquired initial approval from Dubai’s VARA. This proactive approach helps us maintain our position as a trusted global B2B service provider.
As our strategic partner and Global regulated Prime of Prime liquidity provider, has already obtaining three licences: Cyprus, Mauritius, and Seychelles. Moreover, Seychelles and Mauritius allow B2Prime to serve African clients.
We are also actively participating in global expos, conducting webinars to introduce our innovative products to a broad audience, and joining podcasts to spread our knowledge about recent trends and our industry-leading approaches. Most importantly, we remain focused on delivering high-quality products and services, and this commitment is key to navigating market challenges.
We are confident about our future and committed to continuing to provide top-notch solutions to our clients, adapting as necessary to meet their evolving needs.
