FxPro Attending FMAS:24, Looking to Position Itself as Industry Leader

The Finance Magnates London Summit (FMAS:24) will be drawing the biggest brokers from around the world, including FxPro. Finance Magnates spoke with Elsy Rayess, Chief Business Development Officer in Business Development at FxPro ahead of FMAS:24 in a full-length interview.

Are you excited for FMAS:24 and how do you feel your company can directly benefit from attending an event such as this in Africa?

FxPro is incredibly excited about FMAS:24. It is a fantastic opportunity to engage with key industry figures, make valuable partnerships, and to stay keep up with the latest events and emerging trends within the African market. With 50k+ attendees, this is a great event to really showcase what we’ve got to offer. On top of that, as Head of Business Development, I’m really excited at the chance to highlight our continued commitment to excellence and reinforce our position as a leader in the industry.

FMAS is returning to Sandton City for its second year. What are you hoping to see or get out of this year’s event?

We’re very happy to return to FMAS:24 for its second year and hope to see the event continue to grow and evolve. Meeting and engaging with attendees is always a pleasure as we’re able to exchange ideas and ultimately deepen our understanding of the unique challenges facing the present African trading sector. In addition, we’ll be able to gauge potential opportunities and emerge from the event with enhanced insights.

Many brokers and brands have made the move to Africa amid the continent’s hype, size, and overall potential. Does this perspective align with your company’s goals in 2024 or beyond and is this excitement warranted?

100%! Africa’s huge potential aligns perfectly with our company’s goals, not only in 2024 but beyond. Maintaining our position as the industry’s No. 1 online Forex broker means thinking ahead and planning for the future. Expanding into emerging markets like Africa involves searching for the areas where we see significant untapped potential for growth and development. This is why events like FMAS:24 are vital. We get to see first-hand exactly what’s going on and to get a taste of this evolving landscape to fully understand the opportunities for brokers and brands to establish a foothold and thrive.

FMAS:24 will be drawing the biggest brands as well as regional and local providers across multiple industries. How does your company plan to stand out in the crowd this year?

We believe our value proposition will allow us to stand out in such a dynamic crowd of global brands and local industry players attending FMAS:24. This includes highlighting the capabilities of our advanced trading platforms, the cutting-edge technology and solutions we’re able to provide our clients, and a comprehensive range of financial products that will give traders and investors in the region the tools to succeed.

Our unique position as an industry leader also gives us the opportunity to lead by example, launching panel discussions, workshops, and networking sessions. This will not only allow us to share insights, trends, and best practices but will position us as a trusted company within the financial community.

The retail industry continues to see sweeping changes, necessitating different strategies to chart a course forward. Given this uncertainty, how is your company built to navigate any industry headwinds in 2024 or what techniques do you feel are the most important looking ahead?

We recognise the importance of agility, innovation, and adaptability when it comes to riding out any potential bumps in the road and staying ahead of the curve.

One of our commitments is leveraging advanced technologies to enhance customer experiences and operational efficiency. This approach combined with our focus on customer satisfaction has really allowed us to maintain trust and relevance in an increasingly competitive landscape. Furthermore, cultivating strong relationships with our customers allows us to foster continued loyalty and build brand resilience even in uncertain times.